Brochure printing is an is an essential part of a business corporate branding and promotional arsenal. Brochures can be as small as a 4 pager or as large as your design dictates. Let Three Star Offset Printing of Freeport, NY your local Long Island brochure printing company provide you with size and color options as well as bindery and finishing options. Three Star Offset Printing can also handle the back-end direct mail fulfillment services. Simply provide Three Star Offset Printing with a mailing list and we will do the rest. Call us for direct mail fulfillment options or simply contact us for samples and estimates.
11” x 25.5″
80# Gallery Art Gloss
Four Color on Both Sides
Channel Scored and Folded
Final Size 8.5” x 11″
In a technology-driven world, more companies are using offset printed brochures. Why? Brochures send the subtle message that your business is professional, reliable, and committed to quality. If you’re considering using brochures in your marketing plan, take notice of the following benefits as well.
1. Brochures Are Easy to Distribute
You can strategically place brochures in a wide variety of locations. So this allows your company to relay positive and accurate information to more people and attract new customers. It’s easy to place brochures in promotional giveaways you send through the mail or on tables in your office.
You may want to give away tangible items along with the brochures. For example, you advertise at a local fair and hand out your brochures with Frisbees, T-shirts, or bags. The free merchandise may attract people to grab your swag, but later they will read your brochure and learn more about your business. This marketing strategy allows you to reach out to many new customers.
2. Brochures Are Cost Effective
Compared with some online marketing options, brochures are a low-cost marketing plan. Plus, most professional print shops will work with you to design and produce sleek brochures that fit your budget. Brochures also decrease in price if you print in bulk. Many companies who use mail advertising or participate in trade shows buy brochures in bulk.
Brochures usually include details about your business that make them useful for many purposes. You can share them with potential customers, loyal clients, business contacts, and other individuals. You save time and money when you have a succinct summary of your products and services readily available in your brochure.
3. Brochures Build Trust
Once you have the eyes of your potential clients reading your brochure, you can build trust. Most companies include their objectives and goals in their brochure. This information helps clients see the caring and devoted side of your company. When clients can read about how you care, they trust your company more.
A brochure also lets customers know you are a serious company with reliable credentials and dependable business practices. Many clients want to see evidence of experience before they do business with a company.
4. Brochures Hold Lots of Information
Brochures allow company owners to compact a lot of information in a small area. Even a tri-fold design includes flaps sections for you to describe your services and products.
Brochures also convey more information than other print options such as postcards or letters. Whether you want to include product prices or tell the story of your business, you have plenty of space to get your entire message across. You can even generate immediate business through your brochure by including coupons or discounts.
5. Brochures Personalize Your Business
Professional speakers often target one person in a large audience. This approach helps the speaker communicate on a personal level, which is usually more effective than speaking to a general audience. Similarly, your brochure can use the same technique.
As your potential client reads your brochure, you have that one-on-one communication. Make sure your brochures tell your clients why they need your product or service in an approachable manner.
Get On Schedule
Additionally, for people who are on a tight schedule, a brochure you can read any time is ideal. True, they could get the information from your website; however, written material adds a personal touch.
6. Brochures Establish Your Business’s Authority
Printed sales literature sends the message to clients of an established business. While business cards or letterheads offer credibility, a brochure shows you are willing to invest in your clients. People expect printed merchandise from a serious business.Because brochures do so much for your company, don’t skimp on printing. A poorly printed brochure eliminates all the credibility you could earn. Invest in quality products to show you care about your business’s image. You can count on Three Star’s printing and folding expertise to produce brochures that will wow your customers.
As you can see, brochure printing is an easy, cost-effective way to instantly increase brand recognition. Let Three Star Offset Printing help you with all of your brochure printing needs!
Need help with design? Our design team at Three Star Offset Printing can help you create a brochure that not only looks great but also helps you achieve your goals. Get started today!